When I started Darling Studio, I didn't have a plan. I had a few freelance jobs under my belt and I'd saved a nest egg good for 3 months of living. I figured I would try out this "working for myself" thing for that long and if it didn't pan out, no sweat. I'd look for another job. If it did go well, of course, then...awesome!
Here I am 7 years later, and I am so lucky to still be own my own. I made up a lot as I went along. I stumbled a bit, climbed a few hills, and found many bumps on the road. And, looking back, I could have used some guidance, especially on the business end of things.
I could have used a resource like True North, a new venture founded by Shannon Etnyre. True North, a "creative business incubator" aims to be the left brain to a creative's right. The site, in development now, will feature all the tools and resources you need to start your creative business—and a community to cheer you on as you do.
I've been working with Shannon since day one—first coming up with the True North moniker, then giving it a visual identity to call its own. Above is the branding I created. I'm working on the website design now.
While I am busy making things look good, Shannon's hustling to get funding to build a website with all the bells and whistles. Check out her indiegogo campaign and, if you feel inspired, make a contribution. The right brains of the world will thank you.
I am available for branding services. If you need help with business naming, logo design, or consulting, please get in touch.
Images from the True North promo video by Epipheo Studios