And just like that, another Darling brand is born. Little Vida is a new online children's boutique that is serious about fashion. Vida means "Life." It's also the name of owner Yazmin Flores's daughter, so we wanted to create an identity that was equal parts sweet and lively. I paired a whimsical script with hand-drawn illustrations for the winning logo. The color palette is navy with a punch of orange—classic with a twist. And to complete the identity, I designed a vine and leaf pattern that can be used on all the collateral.
In addition to the logo, I designed business cards, stickers and a promotional postcard for Yazmin. When it was time to start the website, though, I was just about to give birth to my little vida, Maira. Thankfully, my friend Sheila was able to pick up where we left off and design a lovely e-commerce site to match with all the pieces I'd already created.